This privacy policy is effective from May 22, 2024

Information on data protection

In our privacy policy we would like to clearly inform you about how we handle your personal data and your rights in this regard.

I. General information

1. Person responsible

Helpling GmbH & Co. KG (hereinafter referred to as “we” or “us”) is responsible for data processing.

2. Contact

If you have any questions or suggestions regarding this information or would like to contact us to assert your rights, please address your request to:

Helpling GmbH & Co. KG

Keyword Data Protection
Jägerstraße 67, 10117 Berlin, Germany
Email: datenschutz@helpling.de

3. Legal basis

The term „personal data“ in data protection law refers to all information that relates to a specific or identifiable person. We process personal data in compliance with the relevant data protection regulations, in particular the General Data Protection Regulation (EU) 2016/679 of April 27, 2016 („GDPR“), the Federal Data Protection Act („BDSG“) and the Telecommunications Digital Services Data Protection Act of June 23, 2021 („TDDDG“). We only process data on the basis of one of the following legal permissions:

We process personal data

1. only with your consent (Article 6 (1) (a) GDPR),
2. to fulfill a contract to which you are a party or, at your request, to carry out pre-contractual measures (Article 6 (1) (b) GDPR),
3. to fulfill a legal obligation (Article 6 (1) (c) GDPR) or
4. if processing is necessary to protect our legitimate interests or the legitimate interests of a third party, unless your interests or fundamental rights and freedoms which require the protection of personal data prevail (Article 6 (1) (f) GDPR).
5. If you apply for a vacant position in our company, we will also process your personal data to decide whether to establish an employment relationship (Section 26 Paragraph 1 Sentence 1 BDSG).

4. Duration of storage

Unless otherwise stated in the following information, we only store the data for as long as it is necessary to achieve the purpose of processing or to fulfill our contractual or legal obligations. Such statutory retention periods can arise in particular from commercial or tax law regulations. From the end of the calendar year in which the data was collected, we will store such personal data contained in our accounting data for ten years and personal data contained in commercial letters and contracts for six years. In addition, we will store data in connection with consents that require proof and with complaints and claims for the duration of the statutory limitation periods. We will delete data stored for advertising purposes if you object to processing for this purpose.

5. Categories of recipients of the data

We use contract processors to process your data. The processing operations carried out by such contract processors include, for example, hosting, maintenance and support of IT systems, customer and order management, order processing, accounting and billing, marketing measures or file and data storage destruction. A contract processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the data controller. Contract processors do not use the data for their own purposes, but carry out data processing exclusively for the controller and are contractually obliged to ensure suitable technical and organizational measures for data protection. In addition, we may transmit your personal data to bodies such as postal and delivery services, insurance brokers, insurers, house banks, tax consultants/auditors or the tax authorities.

6. Data transfer to third countries

Visiting our website or using our apps (hereinafter referred to collectively as the „platform“) may involve the transfer of certain personal data to third countries, i.e. countries in which the GDPR is not applicable law. Such a transfer is permissible if the European Commission has determined that an adequate level of data protection is offered in such a third country. If such an adequacy decision by the European Commission does not exist, personal data will only be transferred to a third country if appropriate guarantees are in place in accordance with Art. 46 GDPR or if one of the requirements of Art. 49 GDPR is met.

Unless otherwise stated below, we use the EU standard contractual clauses for the transfer of personal data to processors in third countries as appropriate guarantees: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?uri=CELEX:32021D0914&locale=de

If you consent to the transfer of personal data to third countries, the transfer will be carried out on the legal basis of Art. 49 Para. 1 Letter a of GDPR.

7. Processing when exercising your rights

If you exercise your rights in accordance with Articles 15 to 22 of the GDPR, we will process the personal data transmitted for the purpose of implementing these rights and in order to be able to provide evidence of this. We will only process data stored for the purpose of providing information and preparing it for this purpose and for the purposes of data protection control and will otherwise restrict processing in accordance with Article 18 of the GDPR.

This processing is based on the legal basis of Art. 6 Para. 1 Letter c GDPR in conjunction with Art. 15 to 22 GDPR and Section 34 Para. 2 BDSG.

8. Your rights

As a data subject, you have the right to assert your data subject rights against us. In particular, you have the following rights:

1. In accordance with Art. 15 GDPR and Section 34 BDSG, you have the right to request information as to whether or not we process personal data concerning you and, if so, to what extent.
2. You have the right to request that we correct your data in accordance with Art. 16 GDPR.
3. You have the right to request that we delete your personal data in accordance with Art. 17 GDPR and Section 35 BDSG.
4. You have the right to have the processing of your personal data restricted in accordance with Art. 18 GDPR.
5. In accordance with Art. 20 GDPR, you have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and to transmit this data to another controller.
6. If you have given us separate consent to data processing, you can revoke this consent at any time in accordance with Art. 7 Paragraph 3 GDPR. Such a revocation does not affect the legality of the processing that was carried out on the basis of the consent up to the revocation.
7. If you believe that the processing of personal data concerning you violates the provisions of the GDPR, you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR.

9. Right of objection

In accordance with Art. 21 Para. 1 GDPR, you have the right to object to processing based on the legal basis of Art. 6 Para. 1 Letter e or f GDPR for reasons arising from your particular situation. If we process personal data about you for the purpose of direct advertising, you can object to this processing in accordance with Art. 21 Para. 2 and Para. 3 GDPR.

10. Data Protection Officer

You can reach our data protection officer using the following contact details:
Email: datenschutzbeauftragter@helpling.de
Herting Oberbeck Datenschutz GmbH
Hallerstr. 76, 20146 Hamburg
https://www.datenschutzkanzlei.de

II. Data processing on our platform

When you use the platform, we collect information that you provide yourself. In addition, when you visit the platform, we automatically collect certain information about your use of the platform. In data protection law, the IP address is also generally considered personal data. An IP address is assigned to every device connected to the Internet by the Internet provider so that it can send and receive data.

1. Processing of server log files

When using our platform for purely informational purposes, general information that your browser transmits to our server is initially stored automatically (i.e. not via registration). This includes, as standard, browser type/version, operating system used, page accessed, the previously visited page (referrer URL), IP address, date and time of the server request and HTTP status code. The processing is carried out to protect our legitimate interests and is based on the legal basis of Art. 6 Para. 1 Letter f GDPR. This processing serves the technical administration and security of the platform. The stored data is deleted after two months unless there is reasonable suspicion of illegal use based on concrete evidence and further examination and processing of the information is necessary for this reason. We are not in a position to identify you as the data subject based on the stored information. Art. 15 to 22 GDPR therefore do not apply in accordance with Art. 11 Para. 2 GDPR, unless you provide additional information that enables your identification in order to exercise your rights set out in these articles.

2. Special information for users

In the following, we describe which data processing may occur when you book household-related services or building cleaning via our platform and commission service providers.

a. Booking of household-related services
To use our service (for the brokerage), you must register and create a user profile. This profile is required to identify service providers who, based on their proximity to the place of service provision and their other information, may be considered as providers of household-related services to you.

We collect the following necessary information:

First name, last name, email address, telephone number, street, house number, additional address, postal code, city, information for the purpose of your identification if necessary, preferred payment method (hereinafter jointly referred to as „user profile data“); type of booked service and additional services as well as date, time and duration of the booked service in hours; information on whether the service is to be provided once or repeatedly (hereinafter jointly referred to as „booking data“); time of creation and updating of a user profile.

You also have the option of providing the following information voluntarily:

Presence of pets in your home, location for garbage disposal, availability of parking spaces, your details of any special requirements (such as priority areas or rooms and areas to be avoided when providing the service), any requirements you have regarding cleaning products to be used, your details of how the service provider will access the home (key will be left or you will be at home).

We transmit the user profile data, booking data and all other additional information voluntarily provided by you for the purpose of arranging household-related services to the service providers you selected when booking. If no service provider is selected or none of the service providers you selected confirms the booking to provide the service at the desired location and at the desired time, we will forward your user profile data, your booking data and all other information voluntarily provided by you for the purpose of arranging household-related services to other service providers not selected by you who can accept your request.

If, as a result of our mediation, a contract for household-related services is concluded between you and a service provider, we will also process your user profile data for booking support, fulfillment, processing, billing and aftercare of the respective booked service as well as contracts including other related actions such as invoices, credit notes, complaints, cancellations, etc.

In addition, we use the user profile data, in particular the telephone number, to send an automatic message to notify and remind you of the upcoming service.

Furthermore, we use your booking data to the extent necessary to create invoices for the services provided by the partner and any subsequent support that may be required (e.g. in the event of inadequate service provision by the service provider) as well as to bill our commission to the service provider.

In addition, depending on the payment method you have chosen, we will transmit your credit card details (card number, validity period, security number) or your bank details (hereinafter also referred to as „payment data“), which we collect in connection with the booking, to the licensed payment service provider Stripe Payments Europe Limited, The One Building, 1 Grand Canal Street Lower, Dublin 2, Ireland (hereinafter referred to as „payment service provider“), which cooperates with us for the purposes of payment processing and which collects, processes and uses the payment data for the purposes of payment processing or collecting the debt from your account. We do not store this payment data any further.

As part of our service provision, we store the services you have booked and the services provided to you by a service provider, including any invoice created, in your user profile in order to enable you to access this information at a later date.

The data processing described is based on the legal basis of Art. 6 Para. 1 S. 1 b GDPR.

In the event that no service provider has been selected or none of the service providers you have selected has confirmed the booking, we will forward the data provided to other service providers not selected by you who can accept your request for the purpose of arranging the household-related services. This is done on the legal basis of Art. 6 Para. 1 Clause 1 f GDPR. The forwarding is done in the interest of the other service providers in order to offer you the household-related services you have requested.

b. Advertising consent for your user profile data
If you have given your consent to be contacted by us for advertising purposes, we will process and use your user profile data, booking data and additional information as well as your access times to your user profile in order to better understand your user habits and to send you information about other services that may be of interest to you. You can revoke your consent to the use of your data for advertising purposes (e.g. newsletter) at any time using the unsubscribe link in our email or by sending an email to datenschutz@helpling.de. The legal basis for this processing is Art. 6 Para. 1 Clause 1 a GDPR.

c. Changing your profile data / deletion
You can also change your additional information and user profile data in your user profile at any time. We use and transmit your data as you have changed it. If you delete your user profile on the platform, we will block your data and then delete it.

d. Booking building cleaning
Below we describe which data processing may occur if you would like to receive an offer for building cleaning via our portal. The service is provided by BAT Business Services GmbH, to whom your request from our form is forwarded. We transmit your specified contact details to BAT Business Services GmbH for the purposes of arranging building cleaning. You can then book the desired building cleaning on https://www.tigerfacilityservices.com/de-de, the website of BAT Business Services GmbH. The data processing described is based on the legal basis of Art. 6 Para. 1 Clause 1 b GDPR.

3. Special information for service providers

a. Registration and mediation
If you register as a service provider on the platform, we will process the following data from you in order to initiate and, if necessary, conclude a contract with you for the mediation of your household-related services:

First name, last name, email address, street, house number, postcode, city, nationality, date of birth, place of birth, tax number, telephone number and information for the purpose of identifying you if necessary (hereinafter jointly referred to as „partner profile data“), information on whether you have a business license and whether or not you have experience in the services you offer, information on the means of transport available to you, your bank account and your language skills, information on the possible geographical area of ​​operation and the possible time scope of the activity and the possible contact with you (mobile phone, internet-enabled mobile phone, access to the internet). In addition, you can also insert / upload a photo and a short description of yourself. To enable us to verify your identity, send us a copy of your
valid national identity card. We send this copy of your national
identity card to the external service provider Onfido to
check the authenticity of the proof and to ensure that it corresponds to you.
We do not store this copy of your identity card any further. You can view Onfido’s privacy policy
at this link: https://onfido.com/privacy.

We store your partner profile data and such information in a profile accessible to you for service providers that arises as part of the billing of services we arrange. Some of the stored partner profile data is also published on the platform, in particular your first name, photo and short description.

The partner profile data for service providers is used by us for the fulfillment, processing and invoicing of the booked service and contracts, including other related actions such as invoices, credit notes, complaints, cancellations, etc. and is stored in the respective profile.

In addition, we use the profile data of the cleaners, in particular the telephone number, to send an automatic message to notify and remind them of the upcoming cleaning.

The data processing is based on the legal basis of Art. 6 Para. 1 S. 1 b GDPR.

b. Changing your profile data / deletion
You can also change your partner profile data in your user profile at any time. We use and transmit your data as you have changed it. If you delete your profile on the platform, we will first block your data and then delete it.

c. Helpling Connect App: Geolocation for employees of our partners
If you use the Helpling Connect App as an employee of one of our partners, you have the option to activate or deactivate our geolocation service at any time. Geolocation allows us to record your location every time you are within 500 meters or less of the place where you accepted a service on the platform. Geolocation
with the Helpling Connect App is only active if you have activated it on the Helpling Connect App and you have scheduled a service with the customer that day . Geolocation with the Helpling Connect App allows us to offer you booking requests in the geographical area where you are located as efficiently as possible and to provide evidence that you have actually provided the services at the times requested by the customer . This data has been deleted no later than two years after it was stored.

The data processing is based on the legal basis of Art. 6 Para. 1 Letter a GDPR and Art. 6 Para. 1 Letter b GDPR. Otherwise, the processing of the data by us is based on the legal basis of Art. 6 Para. 1 Letter f GDPR and serves our legitimate interest in checking the times at which the services were actually provided and in providing and improving the functions of the Helpling Connect app.

The Helpling app for independent service providers does not have a geolocation function.

d. Platform Tax Transparency Act of December 20, 2022 („PStTG“)
From January 1, 2024, we must annually submit certain data to the Federal Central Tax Office („BZSt“) about the service providers who provided a service in the previous year. In particular, we submit the following information about each service provider to the BZSt (Section 14 (2) of the PStTG): first and last name, date and place of birth, address of residence, tax identification number and identification number for VAT purposes, number of services provided in each quarter of the year, bank details, the total remuneration paid or credited in each quarter of the reporting period. All this information about service providers is kept for 10 years and then deleted.

4. Reviews on our platform

As a registered user or service provider, you have the opportunity to submit reviews on our platform. As a user, you can rate service providers on the household-related services they have provided. As a service provider, you can rate the customer relationship with users for whom you have provided household-related services.

The rating is given by awarding 1-5 stars. A comment can also be added. The ratings are displayed in the respective profile of the user or service provider.

The legal basis for the processing of personal data associated with the submission and publication of reviews is Art. 6 Para. 1 Clause 1 f GDPR. The processing serves our legitimate interest in creating the greatest possible transparency for users and service providers.

The reviews are generally processed until the profile used is deleted from the platform.

5. Communication via our platform

We offer users and commissioned service providers the opportunity to communicate with each other directly via our platform. In order to be able to offer this service, it is necessary for us to store and process the communication content. The service is part of the platform we provide. The legal basis for data processing is therefore Art. 6 Para. 1 Letter b GDPR. The use of this service is voluntary.

We treat this communication data confidentially. We generally do not take note of the content. However, we reserve the right to manually check the communication content in individual cases if there are indications that the service is being used to circumvent our platform or otherwise engage in fraudulent behavior or if the use otherwise violates our terms and conditions or legal regulations. In this case, the processing of the data by us is based on the legal basis of Art. 6 Para. 1 Letter f GDPR and serves our legitimate interest in preventing misuse of our platform.

The communication content is stored until the profile used is deleted from the platform.

6. Contact

If you send us a message via the contact email provided, we will process the transmitted data for the purpose of answering your request.

If your request is related to the conclusion or implementation of a contract with us, Art. 6 Para. 1 Letter b GDPR is the legal basis for data processing. Otherwise, we process the data based on our legitimate interest in contacting the person making the request. The legal basis for data processing is then Art. 6 Para. 1 Letter f GDPR.

7th newsletter

a. Registration and deregistration
We offer the option of registering for our newsletter on our website. To register for the newsletter, you need a valid email address and your name. To verify your email address, you will first receive a registration email that you must confirm via a link (double opt-in).

We send you our newsletter based on your consent (Art. 6 Para. 1 Clause 1 a GDPR). You have the option of unsubscribing from the newsletter at any time or revoking your consent with effect for the future. To do so, simply use the unsubscribe link included in every email or one of the contact channels mentioned above (e.g. datenschutz@helpling.de).

When you register for the newsletter, we also save your IP address and the date and time of registration. The processing of this data is necessary in order to be able to prove that consent has been given. The legal basis arises from our legal obligation to document your consent (Art. 6 Para. 1 c GDPR in conjunction with Art. 7 Para. 1 GDPR).

b. Analysis
We also analyze the reading behavior and opening rates of our newsletter. For this purpose, we collect and process pseudonymized usage data, which we do not combine with your email address or IP address.

The legal basis for the analysis of our newsletter is Art. 6 Para. 1 Clause 1 f GDPR and the processing serves our legitimate interest in optimizing our newsletter. You can object to this at any time by contacting one of the contact channels listed above.

c. Newsletter service
We use the newsletter service MailChimp from The Rocket Science Group, LLC 675 Ponce de, Leon Avenue NE, Suite 5000, Atlanta, GA 30308, USA (“MailChimp”). Mailchimp acts as a processor for us, is strictly bound by instructions and is contractually obliged to ensure adequate technical and organizational measures for data protection.

8th blog

We offer a blog on our website in which we publish articles on various topics. Our blog has a comment function, the use of which requires the provision of personal information. If you leave a comment, it will be published with the user name you provided and associated with the respective article. We therefore recommend that you use a pseudonym when choosing your user name instead of your real name. To use the comment function, you must provide the user name you have chosen and your email address. All other information you provide is voluntary. The legal basis for data processing in this regard is Art. 6 Paragraph 1 Sentence 1 b) GDPR.

If you leave a comment, we will save your IP address in addition to the aforementioned data. The legal basis for storing your email address and IP address is Art. 6 Paragraph 1 Sentence 1 f GDPR. We will only use your email in the event that a third party reports a comment to us as illegal and we may need to investigate the incident. We save your IP address for the purpose of being able to defend ourselves against third-party claims in the event that you publish illegal content. We will save your email address as long as your comment is publicly visible. We will delete your IP address one week after you have published the comment.

As a general rule, we do not check submitted comments before publication. However, we expressly reserve the right to delete your comments if third parties object to them as being unlawful. You can object to this storage of the above data at any time. In this case, however, we would have to remove your comment from our website.

9. Jobs at Helpling

You have the opportunity to apply for open positions in our company via our website. To do this, we collect personal data from you, including in particular your name, CV, application letter and other content provided by you. To select our applications, we use Personio GmbH from Munich, Germany, as a software partner, which works for us solely and subject to instructions in accordance with the legal requirements for order processing. Please note the additional data protection provisions on the careers pages.

Your personal application data will be collected, stored, processed and used exclusively for purposes related to your interest in current or future employment with us and the processing of your application. Your online application will only be processed and acknowledged by the relevant contact persons at our company. All employees entrusted with data processing are obliged to maintain the confidentiality of your data.

If we are unable to offer you employment, we will retain the data you have submitted for up to six months after the application process has been completed for the purpose of answering questions relating to your application and rejection. This does not apply if legal provisions prevent deletion, if further storage is necessary for the purpose of providing evidence, or if you have expressly consented to longer storage.

The legal basis for data collection is Section 26 Paragraph 1 Sentence 1 of the Federal Data Protection Act (BDSG). If we keep your applicant data for a period of six months and you have expressly consented to this, we would like to point out that this consent can be revoked at any time in accordance with Article 7 Paragraph 3 of the GDPR. Such a revocation does not affect the legality of the processing that was carried out on the basis of the consent up to the revocation.

10. Cookies

We use cookies and similar technologies („cookies“) on our platform. Cookies are small text files that are stored by your browser when you visit a website. This identifies the browser used and can be recognized by web servers. You have full control over the use of cookies through your browser. You can delete cookies at any time in the security settings of your browser. You can object to the use of cookies in general or in certain cases through your browser settings.

The use of cookies is partly technically necessary for the operation of our platform and is therefore permitted without the user’s consent. We may also use cookies to offer special functions and content as well as for analysis and marketing purposes. These may also include cookies from third-party providers (so-called third-party cookies). We only use such technically unnecessary cookies with your consent in accordance with Section 15 Paragraph 3 of the Telemedia Act (TMG) or Article 6 Paragraph 1 Letter a of the GDPR. You can find further information on the storage period of individual cookies in the settings of our Consent Management Tool.

11. Consent Management Tool

Our website uses a consent management banner to control cookies. The consent banner enables users of our website to give consent to certain data processing procedures or to revoke consent given. By clicking the „OK“ button or by saving individual cookie settings, you agree to the use of the associated cookies. The legal basis for data protection is your consent within the meaning of Art. 6 Para. 1 Letter a of the GDPR.

The consent banner also helps us to provide proof of the declaration of consent. To do this, we process information about the declaration of consent and further log data related to this declaration. Cookies are also used to collect this data.

The processing of this data is necessary in order to be able to prove that consent has been given. The legal basis arises from our legal obligation to document consent (Article 6 (1) (c) in conjunction with Article 7 (1) GDPR).

You can revoke your consent for cookies here .

12. Google Analytics

We use the Google Analytics service provided by Google Ireland Limited (Ireland, EU) on our website.

Google Analytics is a web analytics service that helps us collect and analyze data about user behavior on our website. Google Analytics enables us to measure interaction data from different devices and sessions. This allows us to put individual user actions in context and analyze long-term relationships.

Google Analytics uses cookies to enable analysis of the use of our website. In addition, personal data in the form of IP addresses, device identifiers and information about interaction with our website is processed. Some of this data is information that is stored on the device you are using. In addition, other information is also stored on the device you are using via the cookies used.

Google will process the data collected in this way on our behalf in order to evaluate the use of our website by users, to compile reports on the activities within our website and to provide us with other services related to the use of our website and the internet.

Cookies are set and personal data is further processed as described here with your consent. The legal basis for data processing in connection with the service is Art. 6 Para. 1 Letter a of GDPR. You can revoke this consent at any time with effect for the future using our consent management tool.

We only use Google Analytics with activated IP anonymization. This means that the IP address transmitted by the user’s browser is shortened by Google. The transmitted IP address is not merged with other data. The IP address is shortened on servers in the EU.

The data on user actions is stored for a period of 14 months and then automatically deleted. Data whose storage period has expired is automatically deleted once a month.

For more information about how data from websites or apps in the Google network is used for advertising purposes, please see Google’s policy at: www.google.com/policies/technologies/ads/ .

13. Hotjar

We use the Hotjar service provided by Hotjar Ltd. (Malta/EU) on our website.

Using Hotjar, we can analyze movements on our website using so-called „heat maps.“ This allows us to see, for example, how far users scroll and which buttons they click and how often. The tool also makes it possible to obtain feedback directly from website users. This gives us valuable information to make our website even faster and more user-friendly.

With Hotjar we can only track which buttons are clicked, the mouse path, how far is scrolled, the screen size of the device, device type and browser information. We also receive information about your geographical location (country) and the preferred language for displaying our website. Areas of the websites in which personal data from you or third parties is displayed are automatically hidden by Hotjar and are therefore never traceable by the tool.

Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices, in particular the device’s IP address (recorded and stored only in anonymized form during your website usage), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language for displaying our website.

Cookies are set and personal data is processed further as described here with your consent. The legal basis for data processing in connection with the Hotjar service is therefore Art. 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future.

For more information about the Hotjar service and Hotjar’s privacy policy, please visit   Hotjar’s help page .

14. A/B testing

We use the Visual Website Optimizer (VWO) service on our website for optimization and personalization (primarily for conducting A/B tests). VWO is provided by Wingify Software Pvt Limited (Wingify/India).

VWO uses cookies and other technologies to collect data about the behavior of our users and their devices, in particular click paths, (anonymized) IP addresses, duration of the website visit, browser information, location, date and time of the visit, device operating system.

Cookies are set and personal data is processed further as described here with your consent. The legal basis for data processing in connection with the VWO service is therefore Art. 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future.

15. Google Ads

We use the online advertising program Google Ads from Google Ireland Limited („Google Ireland“),  through which we place advertisements on the Google search engine. When you access our website via a Google ad, Google places a cookie on your device („conversion cookie“). Each Google Ads customer is assigned a different conversion cookie so that the cookies are not tracked across the websites of different Ads customers. The information obtained using the cookie is used to create conversion statistics. This tells us the total number of users who have clicked on one of our Google ads. However, we do not receive any information that can be used to personally identify users.

Further information on these processing activities, the technologies used, stored data and the storage period can be found in the settings of our Consent Management Tool. Processing only takes place with your consent in accordance with Art. 6 Para. 1 Letter a of GDPR. You can revoke your consent via our Consent Management Tool.

16. Meta Conversions API

We have integrated Conversions API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland („Meta“). However, according to Meta, the data collected is also transferred to the USA and other third countries.

Conversions API enables us to record the interactions of the website visitor with our website and pass them on to Meta in order to improve our advertising performance on Facebook.
For this purpose, in particular your email, telephone number, date of birth, first and last name, address, and possibly other specific data (e.g. Click ID (fcb), Facebook Login ID, External ID, etc.) are recorded. A complete overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/Conversionss-api/parameters .

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. You can revoke your consent to Meta’s services for the future by resetting your selection in our consent management system.

To the extent that personal data is collected on our website and forwarded to Meta using the tool described here, we and Meta are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta after forwarding is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Conversions API and for the data protection-compliant implementation of the Conversions API on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g. requests for information) with regard to the data processed by Meta directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?uri=CELEX:32021D0914&locale=de
You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/privacy/policy/?entry_point=facebook_page_footer

17th LinkedIn Insight Day

We use the LinkedIn Insight Tag on our website, a marketing service provided by LinkedIn Ireland Unlimited Company (Ireland/EU). The LinkedIn Insight Tag is a JavaScript code snippet that is triggered by LinkedIn when you visit our website and stores a cookie on the device you are using.

We can perform various functions using the LinkedIn Insight Tag, which we describe in detail below.

LinkedIn Conversion Tracking is an analytics feature supported by the LinkedIn Insight Tag. The LinkedIn Insight Tag enables us to collect data about visits to our website, including URL, referrer URL, IP address, device and browser properties (user agent), and timestamps. IP addresses are shortened or hashed (if used to reach members across devices). LinkedIn does not provide us with any personal data, but only provides reports (in which you are not identified) on the website audience and ad performance. This allows us to measure the effectiveness of LinkedIn ads for statistical and market research purposes. LinkedIn removes members‘ direct identifiers within seven days to pseudonymize the data. LinkedIn then deletes this remaining pseudonymized data within 180 days.

We also use LinkedIn Matched Audiences to target our advertising campaigns at specific target groups. Through LinkedIn Matched Audiences and associated data integrations, we can target advertising to specific target groups based on data that we make available to LinkedIn (e.g. company lists, hashed contact information, device identifiers or event data such as websites visited). This processing is carried out for the purpose of marketing our offers through the targeted display of advertising.

Further information on these processing activities, the technologies used, stored data and the storage period can be found in the settings of our Consent Management Tool. LinkedIn services are only used with your consent in accordance with Art. 6 Para. 1 Letter a of GDPR.

For LinkedIn services, a transfer of data to LinkedIn Inc. in the USA cannot be excluded. Please note the information in the section „Data transfer to third countries“. Further information on data protection at LinkedIn can be found in LinkedIn’s data protection information at https://www.linkedin.com/legal/privacy-policy .

18. Third-party services and content

We use services and content provided by third parties on our website (hereinafter referred to collectively as „content“). For such integration, processing of your IP address is technically necessary so that the content can be sent to your browser. Your IP address is therefore transmitted to the respective third-party providers. This data processing is carried out to protect our legitimate interests in the optimization and economic operation of our website and is based on the legal basis of Art. 6 Para. 1 Letter f GDPR. You can object to this data processing at any time via the settings of the browser used or certain browser extensions. One such extension is the matrix-based firewall uMatrix for the Firefox and Google Chrome browsers. Please note that this may lead to functional restrictions on the website.

We have integrated content from the following third-party services into our website:

Services of Google Ireland Limited (Ireland/EU):

• “Google Maps” to display maps;
• “Google Web Fonts” for displaying fonts;
• “YouTube” to display videos

“Personio” by Personio GmbH (Germany/EU) for the integration of job advertisements;

“Amazon Cloudfront” of the third-party provider Amazon Web Services, Inc. (USA) for the provision of content;

“Cloudflare” by Cloudflare Inc (USA) for displaying content.

19. Data processing for the purpose of claiming liability insurance

If you send us a message via the contact email provided to use the liability insurance, we will process the transmitted data for the purpose of answering your request and forwarding your personal data to the insurer.

If your request is related to the conclusion or implementation of a contract with us, Art. 6 Para. 1 Letter b GDPR is the legal basis for data processing. Otherwise, we process the data based on our legitimate interest in contacting the person making the request. The legal basis for data processing is then Art. 6 Para. 1 Letter f GDPR.

20. Twitter Pixel

We use the Twitter pixel of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland („Twitter“), on our website.

With the help of the Twitter pixel, we can in particular track the actions of users after they have seen or clicked on a Twitter ad. This allows us to evaluate the effectiveness of Twitter ads for statistical and market research purposes and to optimize future advertising measures.
The data collected in this way is anonymous to us and therefore does not allow us to draw any conclusions about your identity. However, the data is stored and processed by Twitter so that a connection to the respective user profile is possible and Twitter can use the data for its own advertising purposes, in accordance with the Twitter data protection policy: https://twitter.com/privacy. This enables Twitter to enable advertisements to be placed on Twitter pages and outside of Facebook. Such storage of information by the Twitter pixel or access to information already stored on your device only takes place with your consent.

We have no influence over how the data is used. If you would like to object to the Twitter pixel collecting data, you can do so by making the appropriate settings at https://twitter.com/settings/account/personalization. You can change your privacy settings and consents on Twitter in your account settings at https://twitter.com/account/settings. You can also deactivate (all) cookies used for reach measurement and advertising purposes using the following link: here. Please note that this setting will be deleted if you delete your cookies. You can find more information about Twitter’s privacy policy at: https://twitter.com/de/privacy .

With Twitter Pixel, a transfer of data to Twitter Inc. in the USA cannot be ruled out. Please note the information in the section „Data transfer to third countries“. We use the Twitter Pixel to evaluate the effectiveness of our advertisements for statistical and market research purposes and to optimize future advertising measures. This processing for behavior- and interest-based advertising purposes is to be regarded as our recognized legitimate interest according to Recital 47 of the GDPR. The data is stored in accordance with the statutory retention periods and then automatically deleted. Further information on data protection at Twitter can be found in Twitter’s privacy policy at https://twitter.com/de/privacy .

21. TikTok Pixel

We use the TikTok Pixel on our website, a conversion tracking tool for advertisers. The TikTok Pixel is a TikTok advertiser tool from the two providers TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, and TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom (together “TikTok”).

The TikTok Pixel is a JavaScript code snippet that enables us to understand and track the activities of visitors to our website. The Tiktok Pixel collects and processes information about visitors to our website or the devices they use. The data collected via the TikTok Pixel is used to target our advertisements and to improve ad delivery and for personalized advertising. For this purpose, the data collected on our website using the TikTok Pixel is transmitted to TikTok. Some of this data is information that is stored on the device you are using. The TikTok Pixel also uses cookies to store information on the device you are using. Such storage of information by the TikTok Pixel or access to information that is already stored on your device only takes place with your consent. You can revoke your consent at any time via the device permissions or in-app settings.

You can also deactivate (all) cookies used for reach measurement and advertising purposes using the following link: here. Please note that this setting will be deleted if you delete your cookies.

We use the TikTok pixel to evaluate the effectiveness of our advertisements for statistical and market research purposes and to optimize future advertising measures. This processing for behavioral and interest-based advertising purposes is to be regarded as our recognized legitimate interest according to Recital 47 of the GDPR. The data is stored in accordance with the statutory retention periods and then automatically deleted. For more information on how TikTok processes personal data, including the legal basis on which TikTok relies and the options for exercising your rights vis-à-vis TikTok, please see TikTok’s privacy policy at https://www.tiktok.com/legal/privacy-policy?lang=de-DE .

With TikTok, a transfer of data to the USA cannot be ruled out. Please note the information in the section „Data transfer to third countries“. Further information on data protection at LinkedIn can be found in TikTok’s data protection information at https://www.tiktok.com/legal/privacy-policy?lang=de-DE .

22. Outbrain Pixel

This website uses the Outbrain Pixel of our contractual partner Outbrain UK Ltd, 5th Floor, The Place,175 High Holborn, London, WC1V 7AA, United Kingdom (“Outbrain”), a technology of Outbrain Inc., 39 W 13th Street New York, NY 10011, USA.

If you click on an advertisement and go to our website, we can use the Outbrain Pixel to track your behavior on our website. The Outbrain Pixel also allows us to target you with advertising if you have already shown interest in certain products on our website. In order to recognize and track you on our website, the Outbrain Pixel uses a unique identifier. The information required for this, as well as the information that you have visited our website, which browser and which device you are using, is stored in cookies on your device and transmitted to Outbrain. In addition, Outbrain uses the IP address shortened by the last octet to obtain your approximate location. The pseudonymous profiles created in this way are stored by Outbrain for 13 months.

We use the Outbrain pixel to evaluate the effectiveness of our advertisements for statistical and market research purposes and to optimize future advertising measures. Further information on data processing by Outbrain can be found at https://www.outbrain.com/legal/privacy#privacy-policy . This processing for behavior- and interest-based advertising purposes is to be regarded as our recognized legitimate interest according to Recital 47 of the GDPR. The data is stored in accordance with the statutory retention periods and then automatically deleted.

Outbrain may share your information within the Outbrain group of companies or with other third parties. This may involve the transfer of personal data to the USA and other third countries for which there is no adequacy decision by the EU Commission. According to Outbrain, Outbrain uses EU standard contractual clauses approved by the EU Commission to ensure an adequate level of data protection for data transfers to the USA and other third countries for which there is no adequacy decision by the EU Commission.

The use of this function and the associated further processing of your data is based on your consent, Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by making the appropriate changes or adjustments in your cookie settings here.

23rd Pinterest day

Within our online offering, due to our legitimate interests in the analysis and optimization of our online offering as well as the needs-based use of our Pinterest campaigns, the so-called “Pinterest Tag” (individual code snippet) of Pinterest Inc., 635 High Street, Palo Alto, CA, USA, (“Pinterest”) is integrated into our website on the basis of Article 6 Paragraph 1 Letter f) of GDPR. If a Pinterest user sees or clicks on the advertisement, further actions and target groups that have shown interest are tracked. By using this, we can ensure that Pinterest advertisements are only shown to Pinterest users who have already shown an interest in our offering and who correspond to the user’s potential interest. This data helps us to measure the conversion of the respective campaign. This data is used for statistical and market research purposes and helps to optimize the campaigns.

All data collected is anonymous to us and does not allow any conclusions to be drawn about the identity of the respective user. Data on the device information (e.g. type, brand), the operating system used, the IP address of the device used, the time of access, the type and content of the campaign, the reaction to the respective campaign (e.g. purchase completion, newsletter registration) as well as device identification, which consists of individual characteristics of the end device, are collected. This enables us to recognize your end device on our website.

This processing for behavioral and interest-based advertising purposes is to be regarded as our recognized legitimate interest according to Recital 47 of the GDPR. The data is stored in accordance with the statutory retention periods and then automatically deleted. If you log into your Pinterest account after visiting our website or visit our website while logged in, it is possible that this data will be stored and processed by Pinterest. Pinterest may be able to link this data to your Pinterest account and also use it for its own advertising purposes. For more information, see Pinterest’s privacy policy: https://policy.pinterest.com/de/privacy-policy .

You can object to this special data processing at any time by either deactivating the relevant settings under “Individual customization” in your Pinterest account https://help.pinterest.com/en/article/personalization-and-data or by clicking on Opt-Out.

With Pinterest, a transfer of data to the USA cannot be ruled out. Please note the information in the section „Data transfer to third countries“. Further information on data protection at LinkedIn can be found in Pinterest’s data protection information at https://policy.pinterest.com/de/privacy-policy .

24. Use of Taboola Pixel

For the purpose of measuring and optimizing our marketing campaigns, for remarketing and to complete conversion tracking, we use the „Taboola Pixel“ tool from Taboola Germany GmbH, Alt-Moabit 2, 10557 Berlin. When you visit our website, cookies are placed on your device. These allow us to measure the effectiveness of our advertisements and to carry out targeted online marketing campaigns. We can determine the number of website visitors and collect anonymized data about website usage. With the help of the Taboola tool, we can present you with advertisements that are tailored to your interests.

According to Taboola, the following personal data is processed:
Information about a user’s device and operating system, IP addresses, the pages accessed on the website; the link you used to reach our website; the date and time you accessed our website, information about events (e.g. system crashes), general location information (e.g. city and country), hashed email addresses (if provided by you), unique ID.

You can find further information about Taboola here: https://www.taboola.com/policies/privacy-policy.
The legal basis for the processing is your consent in accordance with Art. 6 Para. 1 lit a. GDPR.

III. Data processing on our social media pages

We have a company page on several social media platforms. We would like to offer further opportunities to provide information about our company and to exchange ideas. Our company has company pages on the following social media platforms:

• Facebook
• Instagram
• Twitter
• LinkedIn

If you visit a profile on a social media platform or interact with it, personal data about you may be processed. The information associated with a social media profile used also regularly represents personal data. This also includes messages and statements made using the profile. In addition, when you visit a social media profile, certain information is often automatically collected, which may also represent personal data.

1. Visit a social media page

a. Facebook and Instagram page
When you visit our Facebook or Instagram page, on which we present our company or individual products from our range, certain information about you is processed. The sole controller for this processing of personal data is Meta Platforms Ireland Ltd. (Ireland/EU – “Meta”). Further information on the processing of personal data by Meta can be found at https://www.facebook.com/privacy/explanation . Meta offers the option of objecting to certain data processing; relevant information and opt-out options can be found at https://www.facebook.com/settings?tab=ads .

Meta provides us with statistics and insights for our Facebook and Instagram pages in anonymized form, which help us to gain insights into the types of actions that people perform on our page (so-called „page insights“). These page insights are created on the basis of certain information about people who have visited our page. This processing of personal data is carried out by Meta and us as joint controllers. The processing serves our legitimate interest in evaluating the types of actions performed on our page and improving our page based on these insights. The legal basis for this processing is Art. 6 Para. 1 Letter f GDPR. We cannot assign the information obtained via the page insights to individual user profiles that interact with our Facebook and Instagram pages. We have entered into an agreement with Meta on processing as joint controllers, which sets out the distribution of data protection obligations between us and Meta. Details about the processing of personal data to create page insights and the agreement concluded between us and Meta can be found at https://www.facebook.com/legal/terms/information_about_page_insights_data . With regard to this data processing, you have the option of asserting your rights as a data subject (see „Your Rights“) against Meta. Further information on this can be found in Meta’s privacy policy at https://www.facebook.com/privacy/explanation .

Please note that according to the Meta data protection provisions, user data is also processed in the USA or other third countries. Meta only transfers user data to countries for which there is an adequacy decision by the European Commission in accordance with Art. 45 GDPR or on the basis of appropriate guarantees in accordance with Art. 46 GDPR.

As a service provider, our Facebook page also offers you the opportunity to register as a self-employed cleaner directly on our platform. If you fill out the form prepared for this purpose on the platform , your personal contact details ( including first name , last name, telephone number , email address) will also be passed on to Helpling’s partners, who you can then contact directly. The legal basis for this data collection is Section 26 Paragraph 1 Sentence 1 of the Federal Data Protection Act. Should we keep your applicant data for a period of six months and you have expressly consented to this, we would like to point out that this consent can be freely revoked at any time in accordance with Art. 7 Paragraph 3 of the GDPR . Such a revocation does not affect the legality of the processing that was carried out on the basis of the consent up to the time of revocation .

b. LinkedIn company page
LinkedIn Ireland Unlimited Company (Ireland/EU – “LinkedIn”) is solely responsible for the processing of personal data when you visit our LinkedIn page. Further information on the processing of personal data by LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy .

When you visit, follow or engage with our LinkedIn company page, LinkedIn processes personal data to provide us with statistics and insights in an anonymized form. This gives us insights into the types of actions people perform on our page (so-called page insights). To do this, LinkedIn processes data that you have already made available to LinkedIn via the information in your profile, such as data on your role, country, industry, length of service, company size and employment status. In addition, LinkedIn will process information about how you interact with our LinkedIn company page, e.g. whether you are a follower of our LinkedIn company page. With the page insights, LinkedIn does not provide us with any of your personal data. We only have access to the summarized page insights. Nor is it possible for us to draw conclusions about individual members from the information in the page insights. This processing of personal data as part of the page insights is carried out by LinkedIn and us as joint controllers. The processing serves our legitimate interest in evaluating the types of actions performed on our LinkedIn company page and improving our company page based on these findings. The legal basis for this processing is Art. 6 (1) (f) GDPR. We have entered into an agreement with LinkedIn on processing as joint controllers, which sets out the distribution of data protection obligations between us and LinkedIn. The agreement is available at: https://legal.linkedin.com/pages-joint-controller-addendum . The following then applies:

• LinkedIn and we have agreed that LinkedIn is responsible for enabling you to exercise your rights under the GDPR. You can contact LinkedIn online using the following link ( https://www.linkedin.com/help/linkedin/ask/PPQ?lang=de ) or reach LinkedIn using the contact details in the privacy policy. You can contact the data protection officer at LinkedIn Ireland using the following link: https://www.linkedin.com/help/linkedin/ask/TSO-DPO . You can also contact us using the contact details provided to exercise your rights in connection with the processing of personal data within the scope of Page Insights. In such a case, we will forward your request to LinkedIn.
• LinkedIn and we have agreed that the Irish Data Protection Commission is the lead supervisory authority overseeing processing for Page Insights. You always have the right to lodge a complaint with the Irish Data Protection Commission (see dataprotection.ie ) or any other supervisory authority.

Please note that in accordance with the LinkedIn data protection guidelines, LinkedIn also processes personal data in the USA or other third countries. LinkedIn only transfers personal data to countries for which the European Commission has issued an adequacy decision in accordance with Art. 45 GDPR or on the basis of appropriate guarantees in accordance with Art. 46 GDPR.

c. Twitter
Twitter Inc. (USA) is solely responsible for the processing of personal data when you visit our Twitter profile. Further information on the processing of personal data by Twitter Inc. can be found at https://twitter.com/de/privacy .

d. YouTube
Google Ireland Limited („Google Ireland“) is solely responsible for the processing of personal data when you visit our YouTube channel. Further information on the processing of personal data by YouTube or Google Ireland can be found at https://policies.google.com/privacy .

2. Comments and direct messages

We also process information that you have made available to us via our company page on the respective social media platform. Such information can be the username used, contact details or a message to us. We process this data as the sole controller. We process this data based on our legitimate interest in getting in touch with enquiring persons. The legal basis for data processing is Art. 6 Para. 1 Letter f GDPR. Further data processing can take place if you have consented (Art. 6 Para. 1 Letter a GDPR) or if this is necessary to fulfill a legal obligation (Art. 6 Para. 1 Letter c GDPR).

Status: May 22, 2024
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Privacy policy Helpling.de